Graphic and Cord Solution for Zenith Media Logo

Di Emme created a string artwork of the Zenith Media logo for the new campus-style offices of the Publicis Groupe in Harris St Pyrmont. Zenith is part of the multinational advertising and PR company which has consolidated its Sydney workforce in the new Workshop building.

The 3D signage identifies the Zenith area in the vast open-plan workspace. The symbol is constructed from hand-turned aluminium spigots and six metres of shock cord; the design brings the printed graphic background to life with unique shadows and depth.

Urbanite provided the notional design for the sculptural artwork. Di Emme produced a simple scale model to demonstrate the string arrangement for Urbanite’s feedback and approval.

Di Emme completed the onsite installation in one day.